Birthday
Engage with loyal customers on their birthday with a special reward.
Why run this program:
Churn by reminding a user that they are valued
Engagement
Revenue by encouraging purchases with rewards
Customer Lifetime Value by decreasing churn
Example:
A company wants to show their appreciation to loyal customers by offering a time limited discount during their birthday month.
The company runs a Birthday Program that sends a $25 credit to users a week before their birthday so they can buy themselves something nice.
Features:
- Choose how many days before their birthday to give a reward.
- Set as a one time reward or to give a gift every year.
- Target specific customer segments
- Customizable email to notify users when they get a reward